At first, SEO was a clumsy, globular creature that was more a jumble of letters to the layman than a viable marketing tool. Today, both the humble entrepreneur and the titan of industry have begun paying attention to SEO techniques, as Google swells at an unprecedented rate. In the collective endeavor to stand out on the search results, two promising subsets of SEO have recently emerged: video SEO and video syndication. So what are these methods and how can they potentially benefit businesses?
Video SEO or search engine optimization is driven by the same principles as “regular” or text SEO: strategically placed keywords attract Google and other search engine’s “crawlers,” placing the page with the best SEO at the top of the results. The added benefit with video SEO, which uses the same strategically placed keywords and content, is greatly reduced competition.
Video syndication also offers striking implications for Internet marketing entities. Simply put, it is the widespread distribution of any one video across multiple channels. This encompasses a fundamental marketing concept: get your product out to as many people as possible. This method, which is done much easier on the Internet than with physical mailers and flyers, can help a company hone their demographics and draft a clear image of their progress with video marketing.
If video SEO is something you would like to pursue contact E Media Now to get started