Virtual storefronts are successfully competing with Brick-and-Mortar stores. Approximately seventy-three percent of Americans are online. Ninety-two percent of those who are online has made an online purchase. Reuters reported the number of internet users passed two billion worldwide. Some small businesses have tapped into the lucrative, massive online market. They learned how to get their home page, or landing page, in front of the customer on a monitor or smartphone.
In the twenty-first century, every small business owner should ask themselves one question: How do successful websites attract visitors? The answer is straightforward: Successful small business websites employ Small Business SEO techniques. SEO stands for search engine optimization. At the simplest level, a search engine acts as a librarian, cataloging and indexing every single document on the Internet.
Each web page on a website may be considered a document that needs to be indexed. Creating a website with web pages that are not indexed is comparable to creating a book, unbinding the book, throwing the table of contents away, and hiding individual pages of the book among the thirty-three million books in the Library of Congress. The odds are high that book’s pages will not be read, except for a stroke of serendipity.
SEO uses ever-evolving, complex algorithms to index web pages. Only search engine owners know the exact formula for indexing a web page; that creates a dilemma. Small Business SEO needs to be an ongoing process, and that means using a SEO professional, a guide for a technical jungle.
SEO professionals know the right ingredients required to properly indexed web pages. The right ingredients include the right words, the right titles, the right page links, the right words in page links, the right reputation, and the correct correlation between the right ingredients. For a successful virtual storefront, small business owners need to know about SEO, at a minimum, why SEO is essential.