Virtual storefronts are successfully competing with Brick-and-Mortar stores. Approximately seventy-three percent of Americans are online. Ninety-two percent of those who are online has made an online purchase. Reuters reported the number of internet users passed two billion worldwide. Some small businesses have tapped into the lucrative, massive online market. They learned how to get their home page, or landing page, in front of the customer on a monitor or smartphone.